Main Street Sturgis - South Dakota, USA
Last updated October 12, 2026Main Street in Sturgis, in the Black Hills of South Dakota, is a small-town street of shops and bars with a few trucks parked along it, and for most of the year it's a quiet spot in a town of about 7,000 people.
Every August, though, Sturgis hosts one of the biggest motorcycle rallies on Earth. Hundreds of thousands of riders roll in, the street fills with bikes from end to end, and the crowds and engines go on late into the night.
Plenty of riders use the town as a base for trips through the Black Hills, out to Mount Rushmore and around Custer State Park. The rest of the year, the bikes are mostly in the town's motorcycle museum and hall of fame.
Did You Know? The Sturgis Motorcycle Rally began in 1938.
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location_on Main Street and Harley Davidson Way, Sturgis, South Dakota, USA
